A Targeted & Effective Solution

Ruff & Purr Pets was founded with the belief that our animal companions should be living their very best lives no matter their age or circumstance. Your pet deserves to not just survive but Thrive. This is why we formulate the highest quality ingredients that are gentle, safe and effective. We are passionate about science and are serious about results.

Ruff & Purr provides safe and effective products that are scientifically proven to improve your pet’s health and quality of life. We focus on equipping you with the resources for your pet’s longevity so you can focus on providing the love.

A New Standard On Probiotics

We like our Probiotics Alive... not dead!


We do extensive no-skip-lot testing at each step of the manufacturing process as well as on the final product. With 50+ quality assurance and quality control (QA/QC) checkpoints, we monitor purity under both US and European protocols (including cGMP + HACCP) throughout the production cycle.


How bacteria are cultured impacts their viability. We optimize our biofermentation for pH, temperature, and 28 other critical growth factors. Our mediums contain no meat or dairy.


Probiotics are most effective when they make it to your colon, alive. Our ViaCap®️ technology ensures bacteria survive and stay viable through digestion. Bonus: no synthetic or chemical coating and no refrigeration required.