We Take Pet Care Personally
We apply our knowledge of nutrition and science and how they work together through learned experiences to enhance the way that we care for our pets.
Early in our journey, we owned an energetic and sweet black Labrador Retriever named Wellington who at the age of 3 years, was put on medication for his thyroid. After giving him thyroid medication consistently for several years, we noticed that he began to show signs of illness that included fluid accumulation, lethargy and increased thirst. Our beloved Welly was diagnosed with Copper Storage disease, a condition which occurs when there is a build-up of copper in the liver.
Once we understood what this disease was and how it impacts health, we changed Welly’s diet to include home-cooked, nutrient dense foods. In addition to a healthy diet we also gave him high quality supplements including probiotics and enzymes. Within a few weeks – his eyes were brighter, he lost weight, his coat went from dull to shiny, and he became more energetic. Both our family and our vet were amazed by his awesome transformation over such a short period of time.
During emergency surgery to remove an enlarged spleen, it was also discovered that Wellington’s liver was almost completely ravaged due to the Copper storage disease and prolonged exposure to thyroid and other medications. Weeks after coming home from surgery, Wellington passed away from organ failure. While we would’ve loved to have had more time with him, one of the biggest lessons we learned from Wellington’s life is that the best time to take charge of your pet’s health and well-being is right now. We look back on our experience with Welly’s health transformation and think of how much longer Welly could have lived if we had started earlier with better food and nutrition.
While we cannot change the past, we've made a vow to change the future in the lives of our other pets.
Ruff & Purr’s mission is to provide all animal lovers, pet parents and advocates with knowledge, resources and products to provide their furry friends with the best opportunity to thrive during their time together. We hope to help you accomplish this through sharing information on a balanced, whole food diet; the highest quality supplements; and access to scientifically researched resources. Each pet has specific nutritional and emotional needs and we want to help you find what works best.
Our Evidence Driven Approach
With data-driven research at the forefront, our industry leading product engineering process begins with a hyperfocused examination of the most up to date clinical research on human and animal longevity.
We then survey the market to assess what is currently being offered to promote animal longevity. If our team finds a product that comes close to addressing and solving the issues being raised in the research, we take a sample and run it through our lab to determine if the product being provided is living up to its claim.
From there, our experienced and animal-loving product development team strategizes a prototype that incorporates the necessary and missing ingredients into a product. Once tested in the lab and proven efficacy, we begin production in a quality-controlled environment.
Most of our competitors market their products to sell. We market our products to educate and provide solutions. In all of our content, we aim not to sell, but to educate and to highlight what is possible for your pet’s long-term health.
In everything we do, we believe in challenging the status quo. Our team is passionate about our “why” which is to empower pet parents and their advocates with the knowledge to help their pets not only survive but to thrive. We believe all animals can have a longer, healthier life with the correct supplementation and dietary regimen and support. A healthier gut, a longer pet life.
We give back to the community by supporting local dog and cat rescues. A portion of your purchase goes back to the community to help animals in need. Unlike other companies that provide no option for where your money goes, we want you to decide. This is why we participate with a handful of organizations that provide education, advocacy and healthy outcomes for all kinds of companion animals.
